{"id":2863,"date":"2026-07-24T11:12:59","date_gmt":"2026-07-24T04:12:59","guid":{"rendered":"https:\/\/metropolia.edu.vn\/?p=2863"},"modified":"2026-07-24T14:45:30","modified_gmt":"2026-07-24T07:45:30","slug":"hoi-thao-xay-dung-phong-marketing-mot-nguoi","status":"publish","type":"post","link":"https:\/\/metropolia.edu.vn\/en\/hoi-thao-xay-dung-phong-marketing-mot-nguoi\/","title":{"rendered":"H\u1ed9i th\u1ea3o “X\u00e2y d\u1ef1ng Ph\u00f2ng Marketing M\u1ed9t Ng\u01b0\u1eddi”: Gi\u1ea3i ph\u00e1p marketing tinh g\u1ecdn th\u1eddi \u0111\u1ea1i AI\u00a0"},"content":{"rendered":"

AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111ang m\u1edf ra nh\u1eefng m\u00f4 h\u00ecnh marketing tinh g\u1ecdn v\u1edbi c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh ho\u00e0n to\u00e0n m\u1edbi. H\u1ed9i th\u1ea3o “X\u00e2y d\u1ef1ng Ph\u00f2ng Marketing M\u1ed9t Ng\u01b0\u1eddi \u2013 T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng b\u1eb1ng AI & T\u1ef1 \u0111\u1ed9ng h\u00f3a”, do Metropolia University Program \u0111\u1ed3ng t\u1ed5 ch\u1ee9c c\u00f9ng Vi\u1ec7n \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf FPT, s\u1ebd l\u00e0 di\u1ec5n \u0111\u00e0n \u0111\u1ec3 doanh nghi\u1ec7p, chuy\u00ean gia v\u00e0 ng\u01b0\u1eddi l\u00e0m marketing c\u00f9ng trao \u0111\u1ed5i v\u1ec1 nh\u1eefng xu h\u01b0\u1edbng m\u1edbi trong k\u1ef7 nguy\u00ean AI.\u00a0<\/i><\/b><\/span><\/p>\n

\"H\u1ed9i
H\u1ed9i th\u1ea3o “X\u00e2y d\u1ef1ng Ph\u00f2ng Marketing 1 Ng\u01b0\u1eddi \u2013 T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng b\u1eb1ng AI & T\u1ef1 \u0111\u1ed9ng h\u00f3a” s\u1ebd ch\u00ednh th\u1ee9c di\u1ec5n ra ng\u00e0y 25\/07\/2026<\/span><\/figcaption><\/figure>\n

AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111ang \u0111\u1ecbnh h\u00ecnh m\u00f4 h\u00ecnh marketing m\u1edbi t\u1ea1i ch\u00e2u \u00c2u\u00a0<\/b><\/span><\/h2>\n

Trong nhi\u1ec1u n\u0103m, quy m\u00f4 ph\u00f2ng marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 th\u01b0\u1edbc \u0111o n\u0103ng l\u1ef1c truy\u1ec1n trong nhi\u1ec1u n\u0103m, quy m\u00f4 ph\u00f2ng marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 th\u01b0\u1edbc \u0111o n\u0103ng l\u1ef1c truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a AI t\u1ea1o sinh, CRM v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111ang l\u00e0m thay \u0111\u1ed5i c\u00e1ch c\u00e1c t\u1ed5 ch\u1ee9c x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng marketing.<\/span><\/p>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a OECD tr\u00ean h\u01a1n 5.000 doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba (SME) t\u1ea1i \u0110\u1ee9c, \u00c1o, Ireland, V\u01b0\u01a1ng qu\u1ed1c Anh v\u00e0 m\u1ed9t s\u1ed1 qu\u1ed1c gia kh\u00e1c, marketing v\u00e0 b\u00e1n h\u00e0ng l\u00e0 l\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng AI t\u1ea1o sinh nhi\u1ec1u nh\u1ea5t. Kho\u1ea3ng 31% doanh nghi\u1ec7p SME \u0111\u00e3 tri\u1ec3n khai GenAI, trong \u0111\u00f3 \u0110\u1ee9c \u0111\u1ea1t g\u1ea7n 39%, cao nh\u1ea5t trong nh\u00f3m kh\u1ea3o s\u00e1t. AI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ee7 y\u1ebfu \u0111\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung, h\u1ed7 tr\u1ee3 chi\u1ebfn d\u1ecbch marketing, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c.<\/span><\/p>\n

Xu h\u01b0\u1edbng n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh t\u1ea1i Ph\u1ea7n Lan. Theo kh\u1ea3o s\u00e1t c\u1ee7a Sanoma c\u00f4ng b\u1ed1 n\u0103m 2026, 61% marketer Ph\u1ea7n Lan \u0111\u00e3 s\u1eed d\u1ee5ng AI trong c\u00f4ng vi\u1ec7c, ch\u1ee7 y\u1ebfu \u0111\u1ec3 l\u00ean \u00fd t\u01b0\u1edfng n\u1ed9i dung (69%), s\u1ea3n xu\u1ea5t n\u1ed9i dung (67%) v\u00e0 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o (43%). \u0110i\u1ec1u n\u00e0y cho th\u1ea5y AI \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh marketing tinh g\u1ecdn, trong \u0111\u00f3 con ng\u01b0\u1eddi t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng t\u1ea1o, c\u00f2n c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 c\u00e1c t\u00e1c v\u1ee5 l\u1eb7p l\u1ea1i.<\/span><\/p>\n

Ch\u00ednh trong b\u1ed1i c\u1ea3nh \u0111\u00f3, h\u1ed9i th\u1ea3o “X\u00e2y d\u1ef1ng Ph\u00f2ng Marketing M\u1ed9t Ng\u01b0\u1eddi \u2013 T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng b\u1eb1ng AI & T\u1ef1 \u0111\u1ed9ng h\u00f3a”, do Metropolia University Program \u0111\u1ed3ng t\u1ed5 ch\u1ee9c, s\u1ebd mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n t\u1eeb c\u00e1c chuy\u00ean gia v\u00e0 doanh nghi\u1ec7p v\u1ec1 c\u00e1ch \u1ee9ng d\u1ee5ng AI, CRM v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh marketing hi\u1ec7u qu\u1ea3 v\u1edbi ngu\u1ed3n l\u1ef1c tinh g\u1ecdn.<\/span><\/p>\n

K\u1ebft n\u1ed1i doanh nghi\u1ec7p, chuy\u00ean gia v\u00e0 gi\u00e1o d\u1ee5c \u0111\u1ec3 ki\u1ebfn t\u1ea1o m\u00f4 h\u00ecnh marketing th\u1eddi \u0111\u1ea1i AI<\/b><\/span><\/h2>\n

Kh\u00f4ng ch\u1ec9 chia s\u1ebb v\u1ec1 xu h\u01b0\u1edbng \u1ee9ng d\u1ee5ng AI trong marketing, h\u1ed9i th\u1ea3o “X\u00e2y d\u1ef1ng Ph\u00f2ng Marketing M\u1ed9t Ng\u01b0\u1eddi” h\u01b0\u1edbng t\u1edbi t\u1ea1o di\u1ec5n \u0111\u00e0n trao \u0111\u1ed5i gi\u1eefa doanh nghi\u1ec7p, chuy\u00ean gia c\u00f4ng ngh\u1ec7, gi\u1ea3ng vi\u00ean v\u00e0 c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi l\u00e0m marketing v\u1ec1 nh\u1eefng thay \u0111\u1ed5i trong c\u00e1ch t\u1ed5 ch\u1ee9c v\u00e0 v\u1eadn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

Th\u00f4ng qua c\u00e1c g\u00f3c nh\u00ecn t\u1eeb doanh nghi\u1ec7p, c\u00f4ng ngh\u1ec7 v\u00e0 gi\u00e1o d\u1ee5c, ch\u01b0\u01a1ng tr\u00ecnh s\u1ebd c\u00f9ng th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch AI, CRM v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111ang thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c marketing, ph\u01b0\u01a1ng th\u1ee9c v\u1eadn h\u00e0nh c\u0169ng nh\u01b0 nh\u1eefng n\u0103ng l\u1ef1c m\u1edbi m\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u1ea7n trang b\u1ecb trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/span><\/p>\n

\"C\u00e1c
C\u00e1c chuy\u00ean gia, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p v\u00e0 gi\u1ea3ng vi\u00ean s\u1ebd chia s\u1ebb kinh nghi\u1ec7m \u1ee9ng d\u1ee5ng AI, CRM v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a trong x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh marketing tinh g\u1ecdn t\u1ea1i h\u1ed9i th\u1ea3o.<\/span><\/figcaption><\/figure>\n

B\u00e1m s\u00e1t nh\u1eefng th\u00e1ch th\u1ee9c doanh nghi\u1ec7p \u0111ang \u0111\u1ed1i m\u1eb7t, chu\u1ed7i keynote c\u1ee7a h\u1ed9i th\u1ea3o \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo h\u00e0nh tr\u00ecnh t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn th\u1ef1c thi. M\u1edf \u0111\u1ea7u ch\u01b0\u01a1ng tr\u00ecnh, \u00f4ng Nguy\u1ec5n B\u00ecnh Nam \u2013 Nh\u00e0 s\u00e1ng l\u1eadp & CEO OplaCRM s\u1ebd chia s\u1ebb v\u1ec1 xu h\u01b0\u1edbng marketing tinh g\u1ecdn v\u00e0 c\u00e1ch t\u1ed1i \u01b0u v\u1eadn h\u00e0nh doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i AI. Ti\u1ebfp \u0111\u00f3, TS. Tr\u1ea7n Minh T\u00f9ng s\u1ebd gi\u1edbi thi\u1ec7u c\u00e1ch \u1ee9ng d\u1ee5ng Claude Workflow \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh marketing trong th\u1ef1c ti\u1ec5n.<\/span><\/p>\n

\u1ede g\u00f3c \u0111\u1ed9 tri\u1ec3n khai t\u1ea1i doanh nghi\u1ec7p, \u00f4ng Tr\u01b0\u01a1ng B\u1ea1ch D\u01b0\u01a1ng \u2013 Gi\u00e1m \u0111\u1ed1c Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 khu v\u1ef1c mi\u1ec1n Trung, Base.vn s\u1ebd ph\u00e2n t\u00edch vi\u1ec7c \u1ee9ng d\u1ee5ng AI trong v\u1eadn h\u00e0nh marketing v\u00e0 sales, trong khi \u00f4ng H\u1ed3 Ng\u1ecdc V\u0129nh Nguy\u00ean (Nguy\u00ean Nemo) chia s\u1ebb kinh nghi\u1ec7m khai th\u00e1c AI \u0111\u1ec3 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u00ean TikTok ph\u1ee5c v\u1ee5 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, ch\u01b0\u01a1ng tr\u00ecnh c\u00f2n mang \u0111\u1ebfn c\u00e1c n\u1ed9i dung v\u1ec1 AI trong s\u1ea3n xu\u1ea5t n\u1ed9i dung do b\u00e0 Tr\u1ea7n Th\u1ecb Kim C\u00fac tr\u00ecnh b\u00e0y v\u00e0 phi\u00ean chia s\u1ebb c\u1ee7a TS. Ho\u00e0ng Vi\u1ec7t H\u00e0 v\u1ec1 nh\u1eefng n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i m\u00e0 marketer c\u1ea7n s\u1edf h\u1eefu trong k\u1ef7 nguy\u00ean AI. C\u00e1c n\u1ed9i dung s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng trong phi\u00ean th\u1ea3o lu\u1eadn v\u1edbi ch\u1ee7 \u0111\u1ec1 “C\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c v\u00e0 nh\u1eefng \u01b0u ti\u00ean th\u1ef1c thi trong k\u1ef7 nguy\u00ean AI”, n\u01a1i c\u00e1c chuy\u00ean gia c\u00f9ng trao \u0111\u1ed5i v\u1ec1 nh\u1eefng b\u00e0i h\u1ecdc th\u1ef1c ti\u1ec5n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n marketing trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/span><\/p>\n

B\u00ean c\u1ea1nh c\u00e1c phi\u00ean tham lu\u1eadn, h\u1ed9i th\u1ea3o c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p, marketer, startup, nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 sinh vi\u00ean k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c chuy\u00ean gia, ti\u1ebfp c\u1eadn c\u00e1c case study th\u1ef1c ti\u1ec5n v\u00e0 trao \u0111\u1ed5i v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng quy tr\u00ecnh marketing tinh g\u1ecdn, \u1ee9ng d\u1ee5ng AI, CRM v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u1edbi ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p.<\/span><\/p>\n

Ng\u01b0\u1eddi tham d\u1ef1 s\u1ebd c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn c\u00e1c case study th\u1ef1c ti\u1ec5n v\u1ec1 \u1ee9ng d\u1ee5ng AI, CRM v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a trong ho\u1ea1t \u0111\u1ed9ng marketing; t\u00ecm hi\u1ec3u c\u00e1ch doanh nghi\u1ec7p t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c, x\u00e2y d\u1ef1ng quy tr\u00ecnh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi, ch\u01b0\u01a1ng tr\u00ecnh c\u0169ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c chuy\u00ean gia v\u00e0 c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p, m\u1edf ra c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi, h\u1ee3p t\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p.<\/span><\/p>\n

Trong m\u00f4 h\u00ecnh gi\u00e1o d\u1ee5c \u1ee9ng d\u1ee5ng c\u1ee7a Ph\u1ea7n Lan, c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3, m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, t\u01b0 duy h\u1ec7 th\u1ed1ng v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng m\u00f4 h\u00ecnh kinh doanh m\u1edbi. Khi AI ng\u00e0y c\u00e0ng hi\u1ec7n di\u1ec7n trong m\u1ecdi l\u0129nh v\u1ef1c, c\u00e1c k\u1ef9 n\u0103ng li\u00ean ng\u00e0nh nh\u01b0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7, truy\u1ec1n th\u00f4ng s\u1ed1 v\u00e0 t\u01b0 duy \u0111\u1ed5i m\u1edbi tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf quan tr\u1ecdng \u0111\u1ed1i v\u1edbi sinh vi\u00ean c\u0169ng nh\u01b0 ng\u01b0\u1eddi \u0111i l\u00e0m.<\/span><\/p>\n

Vi\u1ec7c Metropolia University Program t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o ti\u1ebfp t\u1ee5c th\u1ec3 hi\u1ec7n \u0111\u1ecbnh h\u01b0\u1edbng g\u1eafn k\u1ebft gi\u1eefa gi\u00e1o d\u1ee5c v\u00e0 doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a nh\u1eefng xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi h\u1ecdc v\u00e0 c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u00e2y c\u00f2n l\u00e0<\/span>\u00a0c\u01a1 h\u1ed9i \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc, doanh nghi\u1ec7p v\u00e0 c\u00e1c chuy\u00ean gia c\u00f9ng trao \u0111\u1ed5i v\u1ec1 nh\u1eefng thay \u0111\u1ed5i c\u1ee7a ng\u00e0nh marketing trong k\u1ef7 nguy\u00ean AI, t\u1eeb \u0111\u00f3 g\u00f3p ph\u1ea7n thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa \u0111\u00e0o t\u1ea1o v\u00e0 nhu c\u1ea7u th\u1ef1c ti\u1ec5n c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/span><\/span><\/p>\n

Th\u00f4ng tin h\u1ed9i th\u1ea3o<\/b><\/span><\/p>\n

X\u00e2y d\u1ef1ng Ph\u00f2ng Marketing M\u1ed9t Ng\u01b0\u1eddi \u2013 T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng b\u1eb1ng AI & T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/b><\/span><\/p>\n

Th\u1eddi gian:<\/b> 08:00 \u2013 12:00, Th\u1ee9 B\u1ea3y, ng\u00e0y 25\/07\/2026<\/span><\/span><\/p>\n

\u0110\u1ecba \u0111i\u1ec3m:<\/b> Swinburne Vietnam \u2013 C\u01a1 s\u1edf \u0110\u00e0 N\u1eb5ng<\/span>
\n<\/span>L\u00f4 1+2, A14-16 \u0110\u01b0\u1eddng 2\/9, Ph\u01b0\u1eddng H\u00f2a C\u01b0\u1eddng, Th\u00e0nh ph\u1ed1 \u0110\u00e0 N\u1eb5ng<\/span><\/span><\/p>\n

\u0110\u0103ng k\u00fd tham d\u1ef1 t\u1ea1i:<\/span> https:\/\/conference.swin.edu.vn\/swin.media.conference<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

H\u1ed9i th\u1ea3o gi\u1edbi thi\u1ec7u xu h\u01b0\u1edbng marketing tinh g\u1ecdn v\u1edbi AI, CRM v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a, k\u1ebft n\u1ed1i doanh nghi\u1ec7p, chuy\u00ean gia v\u00e0 gi\u00e1o d\u1ee5c trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n","protected":false},"author":7,"featured_media":2867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","post_format-post-format-0"],"_links":{"self":[{"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/posts\/2863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=2863"}],"version-history":[{"count":0,"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/posts\/2863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/media\/2867"}],"wp:attachment":[{"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=2863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=2863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=2863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}