{"id":2413,"date":"2026-03-28T12:22:03","date_gmt":"2026-03-28T05:22:03","guid":{"rendered":"https:\/\/metropolia.edu.vn\/?p=2413"},"modified":"2026-03-28T12:22:03","modified_gmt":"2026-03-28T05:22:03","slug":"big-data-la-gi-tiktok-hieu-ban-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/metropolia.edu.vn\/en\/big-data-la-gi-tiktok-hieu-ban-nhu-the-nao\/","title":{"rendered":"M\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 \u201cnghe l\u00e9n\u201d b\u1ea1n kh\u00f4ng? S\u1ef1 th\u1eadt v\u1ec1 Big Data & Analytics ph\u00eda sau h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng"},"content":{"rendered":"

Ch\u1ec9 c\u1ea7n v\u00e0i ph\u00fat l\u01b0\u1edbt TikTok, ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p ch\u00ednh x\u00e1c nh\u1eefng n\u1ed9i dung m\u00ecnh quan t\u00e2m, t\u1eeb video gi\u1ea3i tr\u00ed \u0111\u1ebfn c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u. S\u1ef1 \u201chi\u1ec3u \u00fd\u201d \u0111\u1ebfn m\u1ee9c kh\u00f3 l\u00fd gi\u1ea3i n\u00e0y kh\u00f4ng \u0111\u1ebfn t\u1eeb s\u1ef1 t\u00ecnh c\u1edd. N\u00f3 \u0111\u1ebfn t\u1eeb c\u00e1ch n\u1ec1n t\u1ea3ng ghi nh\u1edb t\u1eebng h\u00e0nh \u0111\u1ed9ng nh\u1ecf c\u1ee7a b\u1ea1n\u00a0 v\u00e0 h\u1ecdc c\u00e1ch d\u1ef1 \u0111o\u00e1n \u0111i\u1ec1u b\u1ea1n s\u1ebd th\u00edch ti\u1ebfp theo.<\/i><\/b><\/p>\n

\"V\u00ec
V\u00ec sao n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n xu\u1ea5t hi\u1ec7n \u0111\u00fang \u0111i\u1ec1u b\u1ea1n v\u1eeba ngh\u0129 t\u1edbi? M\u1ed7i t\u01b0\u01a1ng t\u00e1c nh\u1ecf \u0111\u1ec1u tr\u1edf th\u00e0nh d\u1eef li\u1ec7u trong h\u1ec7 th\u1ed1ng Big Data<\/figcaption><\/figure>\n

\u0110\u1eb1ng sau tr\u1ea3i nghi\u1ec7m t\u01b0\u1edfng nh\u01b0 \u0111\u01a1n gi\u1ea3n \u1ea5y l\u00e0 c\u1ea3 m\u1ed9t h\u1ec7 sinh th\u00e1i Big Data v\u00e0 Analytics – h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch h\u00e0nh vi \u0111ang v\u1eadn h\u00e0nh li\u00ean t\u1ee5c ph\u00eda sau m\u00e0n h\u00ecnh.<\/span><\/p>\n

T\u1eeb nh\u1eefng \u201ct\u00edn hi\u1ec7u h\u00e0nh vi\u201d \u00e2m th\u1ea7m<\/b><\/h2>\n

Trong k\u1ef7 nguy\u00ean s\u1ed1, m\u1ed7i h\u00e0nh \u0111\u1ed9ng nh\u1ecf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u mang m\u1ed9t gi\u00e1 tr\u1ecb \u0111\u1ecbnh l\u01b0\u1ee3ng c\u1ee5 th\u1ec3. Vi\u1ec7c b\u1ea1n d\u1eebng l\u1ea1i v\u00e0i gi\u00e2y \u1edf m\u1ed9t video, tua l\u1ea1i m\u1ed9t ph\u00e2n \u0111o\u1ea1n, hay th\u1eadm ch\u00ed l\u01b0\u1edbt qua ngay l\u1eadp t\u1ee9c \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng ghi nh\u1eadn nh\u01b0 nh\u1eefng \u201ct\u00edn hi\u1ec7u h\u00e0nh vi\u201d.<\/span><\/p>\n

\u0110i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a Big Data n\u1eb1m \u1edf ch\u1ed7: d\u1eef li\u1ec7u kh\u00f4ng \u0111\u1ebfn t\u1eeb nh\u1eefng g\u00ec ch\u00fang ta n\u00f3i hay khai b\u00e1o, m\u00e0 \u0111\u1ebfn t\u1eeb c\u00e1ch ch\u00fang ta th\u1ef1c s\u1ef1 h\u00e0nh \u0111\u1ed9ng. Con ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng n\u00f3i th\u1eadt v\u1ec1 s\u1edf th\u00edch c\u1ee7a m\u00ecnh, nh\u01b0ng h\u00e0nh vi th\u00ec hi\u1ebfm khi \u201cn\u00f3i d\u1ed1i\u201d. D\u1eef li\u1ec7u, v\u00ec th\u1ebf, tr\u1edf th\u00e0nh phi\u00ean b\u1ea3n trung th\u1ef1c nh\u1ea5t c\u1ee7a m\u1ed7i ng\u01b0\u1eddi trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/span><\/p>\n

Thay v\u00ec d\u1ef1a v\u00e0o nh\u1eefng kh\u1ea3o s\u00e1t mang t\u00ednh ch\u1ee7 quan, c\u00e1c h\u1ec7 th\u1ed1ng hi\u1ec7n \u0111\u1ea1i t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c. M\u1ed7i c\u00fa ch\u1ea1m m\u00e0n h\u00ecnh l\u00e0 m\u1ed9t m\u1ea3nh gh\u00e9p, gi\u00fap b\u1ee9c tranh v\u1ec1 ng\u01b0\u1eddi d\u00f9ng d\u1ea7n tr\u1edf n\u00ean r\u00f5 n\u00e9t. T\u1eeb \u0111\u00f3, c\u00f4ng ngh\u1ec7 chuy\u1ec3n d\u1ecbch t\u1eeb vi\u1ec7c ph\u1ee5c v\u1ee5 s\u1ed1 \u0111\u00f4ng sang c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m \u1edf m\u1ee9c \u0111\u1ed9 ng\u00e0y c\u00e0ng s\u00e2u.<\/span><\/p>\n

Thu\u1eadt to\u00e1n kh\u00f4ng \u201c\u0111\u1ecdc v\u1ecb\u201d c\u00e1 nh\u00e2n, n\u00f3 nh\u1eadn di\u1ec7n m\u00f4 h\u00ecnh<\/b><\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi l\u1ea7m t\u01b0\u1edfng r\u1eb1ng TikTok c\u00f3 kh\u1ea3 n\u0103ng \u201c\u0111\u1ecdc v\u1ecb\u201d t\u1eebng c\u00e1 nh\u00e2n. Th\u1ef1c t\u1ebf, tr\u00ean g\u00f3c \u0111\u1ed9 khoa h\u1ecdc d\u1eef li\u1ec7u, h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean vi\u1ec7c nh\u1eadn di\u1ec7n c\u00e1c m\u00f4 h\u00ecnh h\u00e0nh vi l\u1eb7p l\u1ea1i \u1edf quy m\u00f4 l\u1edbn.<\/span><\/p>\n

\"N\u1ebfu
N\u1ebfu b\u1ea1n c\u00f3 90% \u0111\u1eb7c \u0111i\u1ec3m gi\u1ed1ng m\u1ed9t nh\u00f3m nh\u1ea5t \u0111\u1ecbnh, thu\u1eadt to\u00e1n s\u1ebd \u0111\u1ec1 xu\u1ea5t nh\u1eefng n\u1ed9i dung m\u00e0 nh\u00f3m \u0111\u00f3 \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3.<\/figcaption><\/figure>\n

Nh\u1edd Machine Learning, h\u1ec7 th\u1ed1ng Big Data c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n m\u00f4 h\u00ecnh h\u00e0nh vi tr\u00ean quy m\u00f4 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. Khi m\u1ed9t ng\u01b0\u1eddi c\u00f3 h\u00e0nh vi gi\u1ed1ng v\u1edbi m\u1ed9t nh\u00f3m nh\u1ea5t \u0111\u1ecbnh, h\u1ec7 th\u1ed1ng s\u1ebd d\u1ef1 \u0111o\u00e1n r\u1eb1ng h\u1ecd c\u00f3 xu h\u01b0\u1edbng quan t\u00e2m \u0111\u1ebfn nh\u1eefng n\u1ed9i dung m\u00e0 nh\u00f3m \u0111\u00f3 t\u1eebng t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n

B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c so s\u00e1nh v\u00e0 \u0111\u1ed1i chi\u1ebfu d\u1eef li\u1ec7u, thu\u1eadt to\u00e1n \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t c\u00f3 x\u00e1c su\u1ea5t ph\u00f9 h\u1ee3p cao nh\u1ea5t. N\u00f3i c\u00e1ch kh\u00e1c, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng b\u1ecb theo d\u00f5i \u0111\u01a1n l\u1ebb; h\u1ecd \u0111ang \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed9t m\u00f4 h\u00ecnh d\u1ef1 b\u00e1o h\u00e0nh vi quy m\u00f4 l\u1edbn, n\u01a1i tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u00f3ng vai tr\u00f2 \u0111i\u1ec1u ph\u1ed1i d\u00f2ng ch\u1ea3y th\u00f4ng tin.<\/span><\/p>\n

S\u1ee9c m\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c<\/b><\/h2>\n

Kh\u00e1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u1ed1ng v\u1ed1n c\u00f3 \u0111\u1ed9 tr\u1ec5 trong vi\u1ec7c c\u1eadp nh\u1eadt s\u1edf th\u00edch, TikTok ph\u1ea3n h\u1ed3i g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c. N\u1ed9i dung thay \u0111\u1ed5i theo t\u1eebng ph\u00fat, v\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t tr\u1edf n\u00ean ch\u00ednh x\u00e1c h\u01a1n sau m\u1ed7i l\u1ea7n t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Data Analytics v\u00e0 Artificial Intelligence. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp, x\u1eed l\u00fd v\u00e0 ph\u1ea3n h\u1ed3i g\u1ea7n nh\u01b0 \u0111\u1ed3ng th\u1eddi, t\u1ea1o n\u00ean m\u1ed9t v\u00f2ng l\u1eb7p h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u1ec7 th\u1ed1ng.<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 \u201chi\u1ec3u\u201d ng\u01b0\u1eddi d\u00f9ng \u1edf m\u1ed9t th\u1eddi \u0111i\u1ec3m, n\u1ec1n t\u1ea3ng c\u00f2n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt l\u1ea1i c\u00e1ch hi\u1ec3u \u0111\u00f3 theo t\u1eebng h\u00e0nh vi m\u1edbi.<\/span><\/p>\n

T\u1eeb m\u1ed9t \u1ee9ng d\u1ee5ng gi\u1ea3i tr\u00ed \u0111\u1ebfn c\u00e1ch th\u1ebf gi\u1edbi v\u1eadn h\u00e0nh<\/b><\/h2>\n

C\u00e2u chuy\u1ec7n c\u1ee7a TikTok th\u1ef1c ch\u1ea5t ch\u1ec9 l\u00e0 m\u1ed9t l\u00e1t c\u1eaft thu nh\u1ecf c\u1ee7a c\u00e1ch c\u00f4ng ngh\u1ec7 \u0111ang v\u1eadn h\u00e0nh th\u1ebf gi\u1edbi.Nh\u1eefng nguy\u00ean l\u00fd c\u1ee7a Big Data kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, m\u00e0 \u0111ang \u0111\u01b0\u1ee3c \u0111ang \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c: t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm, t\u00e0i ch\u00ednh d\u1ef1 \u0111o\u00e1n h\u00e0nh vi, \u0111\u1ebfn y t\u1ebf h\u1ed7 tr\u1ee3 ch\u1ea9n \u0111o\u00e1n v\u00e0 theo d\u00f5i s\u1ee9c kh\u1ecfe.<\/span><\/p>\n

\u1ede trung t\u00e2m c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng chuy\u1ec3n \u0111\u1ed9ng \u0111\u00f3 l\u00e0 d\u1eef li\u1ec7u – y\u1ebfu t\u1ed1 \u0111ang d\u1ea7n tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh trong k\u1ef7 nguy\u00ean s\u1ed1.<\/span><\/p>\n

T\u1eeb ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o h\u1ec7 th\u1ed1ng<\/b><\/h2>\n

Khi d\u1eef li\u1ec7u tr\u1edf th\u00e0nh \u201cngu\u1ed3n nhi\u00ean li\u1ec7u\u201d c\u1ee7a n\u1ec1n kinh t\u1ebf, vi\u1ec7c am hi\u1ec3u c\u00f4ng ngh\u1ec7 kh\u00f4ng c\u00f2n d\u1eebng l\u1ea1i \u1edf k\u1ef9 n\u0103ng l\u1eadp tr\u00ecnh. \u0110i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3u, ph\u00e2n t\u00edch v\u00e0 \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i to\u00e1n th\u1ef1c t\u1ebf.<\/span><\/p>\n

Trong \u0111\u00f3, t\u01b0 duy d\u1eef li\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng Big Data v\u00e0o c\u00e1c b\u00e0i to\u00e1n th\u1ef1c ti\u1ec5n \u0111ang tr\u1edf th\u00e0nh n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a nh\u00e2n l\u1ef1c c\u00f4ng ngh\u1ec7.<\/span><\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 h\u01b0\u1edbng ti\u1ebfp c\u1eadn c\u1ee7a nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o CNTT \u1ee9ng d\u1ee5ng hi\u1ec7n nay, n\u01a1i ng\u01b0\u1eddi h\u1ecdc \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi b\u00e0i to\u00e1n th\u1ef1c t\u1ebf, ph\u00e1t tri\u1ec3n t\u01b0 duy ph\u00e2n t\u00edch v\u00e0 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 ph\u1ee5c v\u1ee5 con ng\u01b0\u1eddi.<\/span><\/p>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 Finland Metropolia Vietnam t\u1eadp trung \u0111\u00e0o t\u1ea1o sinh vi\u00ean kh\u00f4ng ch\u1ec9 tr\u1edf th\u00e0nh ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7, m\u00e0 l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 tham gia x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 th\u1ed1ng \u0111\u1ec1 xu\u1ea5t, ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m s\u1ed1 trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng \u201cnghe l\u00e9n\u201d b\u1ea1n, m\u00e0 Big Data & Analytics gi\u00fap c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 tiktok, facebook \u0111\u1ecdc h\u00e0nh vi c\u1ee7a b\u1ea1n<\/p>\n","protected":false},"author":7,"featured_media":2414,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","post_format-post-format-0"],"_links":{"self":[{"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/posts\/2413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=2413"}],"version-history":[{"count":0,"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/posts\/2413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/media\/2414"}],"wp:attachment":[{"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=2413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=2413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metropolia.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=2413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}